It’s Time for Change! Organizations across the Country are Unifying their Voices to Prevent Injuries and Violence

November 17, 2023

Media Release


Contact: Reta Adler, radler@jpmacares.org

DiLenny Roca, dr146@columbia.edu


(New York) The color green is often a color associated with safety, growth, and prosperity – all things we want for our communities. For the fourth year in a row, the nation’s top prevention advocates have joined forces on National Injury Prevention Day (NIPD) to bring about the changes necessary to reduce these staggering statistics through a variety of outlets including community-based programs and outreach, internal staff education, proclamations from policymakers, social media campaigns and other media campaign.


The combined strength of injury and violence prevention (IVP) organizations across the country coming together on November 18th sends a solid unified message: it’s time for change and time to shine green to raise awareness about the burden of injuries and violence, the number one killers of people 1-44 years.


JPMA Cares joins the Injury Free Coalition for Kids® and other leading injury and violence prevention (IVP) organizations, such as, the Safe States Alliance (SSA), Safe Kids Worldwide, American Trauma Society (ATS), American Academy of Pediatrics (AAP), Be SMART — a program of Everytown for Gun Safety Support Fund, the Society for Advancement of Violence and Injury Research (SAVIR), Trauma Center Association of America (TCAA), I’m Safe, Giffords and Gun Owners for Safety -Giffords to empower and equip communities to make a difference. Access the full list of organizations signing onto the NIPD letter of support here.


The National Injury Prevention partners envision a nation free from injury and violence for all people. A nation that prioritizes everyone’s life and safety, no matter who they are, where they live, work, travel, and play. In addition to working to reduce the risk of injuries and violence through research-based policies and programs, NIPD calls on communities to foster resiliency and address inequities leading to injury and violence so that all people have safe and nurturing relationships, are connected to family, peers, and community, and have access to the basic resources necessary to thrive.


Barbara Barlow, MD, Professor Emerita of Surgery in Epidemiology at Columbia University Mailman School of Public Health in New York, Founder and Executive Director of the Injury Free Coalition for Kids® is firm in the belief that “It takes a village to create safer communities for all.” She knows that National Injury Prevention Day brings attention to the importance of working together to make communities safer for children and their families and is excited for the outcomes of the partnerships that have been evolved to focus on the shared goal of preventing injuries and violence.


NIPD celebrations will officially kick-off on Friday, November 17


Twitter/X Chat, 1 PM EST


At 1:00 p.m. EST, the public is invited to take part in a live national conversation about the country’s top injury and violence concerns on Twitter/X using the hashtag #BeInjuryFree.


On this evening, sites across the country will shine a green light at the burden of injuries and the need for prevention through scheduled lighting of iconic buildings, monuments and bridges in cities across America.  While, throughout the weekend, IVP professionals from coast to coast will lead activities and distribute injury prevention supplies in needy communities in an effort to create safer environments. To learn more about National Injury Prevention Day activities visit https://injuryfree.org/nationalinjurypreventionday/2023.


“National Injury Prevention Day provides an opportunity to shine a light on the impact of injuries and violence and the fact that most are indeed preventable. While we dedicate this particular day, it is critically important to promote injury and violence prevention 365 days a year,” Safe States Executive Director, Richard Hamburg adds.


For more information about National Injury Prevention Day or to arrange an interview in advance, please contact DiLenny Roca at dr146@columbia.edu.

June 24, 2025
Organization will continue to champion safer products for babies and peace of mind for parents
May 30, 2025
MT. LAUREL, N.J., MAY 30, 2025 — JPMA Cares, a charitable organization founded by the Juvenile Products Manufacturers Association (JPMA) and supported by the broader baby and children’s products industry, is pleased to announce its newly elected Board of Directors. The JPMA Cares Board of Directors provides strategic guidance to the foundation, which aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. The newly elected officer, who will serve a three-year term, is as follows: Sarah Shell, Vice Chair, Geddy’s Mom The newly elected directors, who will each serve a three-year term, are as follows: Brett Horn, Charlie’s House Shenoah Miller, Amazon Ron Sidman, Evolutionary Success Continuing officers and directors are as follows: Rick Schaub, Chair, Retired Jason Somerville, Treasurer, GW Partners Emily Alexander, Safety Advocate Torine Creppy, Safe Kids Worldwide William MacMillan, Retired Bardia Sergent, Greenberg Traurig, LLP Joe Shamie, Delta Children Kelly Voelker, Kelly Voelker & Associates Robert Waller, Association Headquarters Luanne Whiting-Lager, Regal+Lager Chuck Wilke, Meridian Capital “As we navigate a year of shifting landscapes, the strength and foresight of our board of directors have never been more essential,” said Lisa Trofe, executive director of JPMA and JPMA Cares. “The board’s leadership and unwavering commitment to the safety and well-being of babies and young children ensure that we continue advancing our mission to protect our most vulnerable citizens. With the board’s guidance, we are not only meeting this moment, but building the capacity to do even more for babies.” To learn more about JPMA Cares, visit jpmacares.org . About JPMA Cares JPMA Cares is the philanthropic arm of the Juvenile Products Manufacturers Association (JPMA) and the broader baby and children's products industry. As a 501(c)(3) charitable organization, JPMA Cares aims to create better outcomes for infants and toddlers by reducing preventable injuries and deaths and providing families in need with donations of time, talent, and product. Media Contact: Kali Peterson JPMA Cares kpeterson@jpma.org
May 1, 2025
An average of 37 children die each year, and all hot car tragedies are preventable MOUNT LAUREL, N.J., May 1, 2025 – As part of a collaborative effort to raise awareness about preventing hot car tragedies, representatives from JPMA Cares, Safe Kids Worldwide (SKW), and Kids and Car Safety are joining local health professionals, first responders, and safety advocates at the Mitchell Learning Academy in Jacksonville, Florida to share proven strategies and tips for parents, caregivers, and bystanders. Since 1990, at least 1,125 children have died from heatstroke while unattended in vehicles, including one preventable tragedy so far this year. On average, 37 children die each year–that’s one child every nine days. “Our goal is to make sure that heatstroke doesn’t claim the life of another child,” said Torine Creppy, president of SKW. “As temperatures rise and schedules change, there’s a real danger that we may see more tragedies this year. Losing one child is one too many, so we’re working with partners to preventing children from dying in hot cars by using every tool necessary, including awareness, education, technology, and advocacy.” Technologies to prevent hot car deaths are already available, and more continue to develop. Many vehicles have systems that remind the driver to check the back seat under certain conditions. Others have more advanced systems that sense the presence of a child or other vulnerable occupants. Several car seat brands have sensor systems that are paired with the driver’s smartphone to provide warnings when a child is unintentionally left behind. “Because children are precious and behavior is difficult to change, car seat and vehicle makers are voluntarily adding sensing and reminder features,” said Director of Child Passenger Safety for the Juvenile Products Manufacturers Association Joe Colella. “These technologies help prevent hot car tragedies. However, even with advancing technology, I recommend that parents always practice ‘Stop, Look, Lock.’ At each destination, check your back seat and lock the doors before walking away.” Parents, caregivers, and bystanders are encouraged to help reduce the number of hot car deaths by taking the following steps: ● Look before you lock, and never leave a young child alone in a car, not even for a minute. ● Lock your doors, and keep your keys and key fobs out of the reach of children. Ask your neighbors to do the same. ● Create reminders by putting something in the back of your car that you’ll need at your final destination, such as a phone, briefcase, or purse. ● Arrange for your childcare provider to contact you right away if your child hasn’t arrived as scheduled. ● If you see a child alone in a car, take action. Call 911. Emergency personnel are trained to respond to these situations. One call could save a life. For more information, please visit jpmacares.org/car-seat-safety-tips , safekids.org/heatstroke , and kidsandcars.org . Contact: Kali Peterson JPMA Cares kpeterson@jpma.org
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